S4E28 Branding Discomfort: When Authenticity Meets Visual Identity

We explore the uncomfortable yet necessary world of professional branding from our perspective as psychologists. Despite one of us actively disliking branding while simultaneously being considered a private practice celebrity, we unpack how visual representation communicates our values even when we resist traditional marketing approaches.

• Tension between authentic representation and curated professional images
• The discomfort many practitioners feel about social media management and self-promotion
• Branding as a necessary business function versus an extension of personal identity
• How office spaces and visual choices unconsciously communicate our professional approach
• Reframing branding as value-based visual communication rather than just selling
• The inevitable reality that everyone has a brand whether they cultivate it intentionally or not
• Our own journey with the When East Meets West rebranding process

Visit our newly redesigned website at WhenEastMeetsWest.com to see our updated branding!