S4E2 How Kara Swisher and Megyn Kelly Disrupt with Evidence as The Investigator (C/J)

Keywords
interview techniques, corporate scandals, investigative journalism, challenging hosts, CEO interviews, communication skills, data-driven discussions, media strategies, effective questioning, interview dynamics

Summary
In this conversation, Brett K Moore discusses the nuances of conducting challenging interviews, particularly with powerful CEOs involved in corporate scandals. He contrasts the ineffective approach of hosts who rely on opinions with the more effective strategies employed by skilled interviewers who utilize data and investigative techniques to navigate complex discussions.

Takeaways

• A challenger host must be prepared for tough interviews.
• Relying on opinion can weaken an interviewer's position.
• Effective interviewers use data to support their questions.
• The investigator stack is a crucial tool for interview success.
• Understanding the dynamics of power in interviews is essential.
• Apex hosts master the art of challenging conversations.
• Preparation is key to handling corporate scandals in interviews.
• Interviewing is as much about strategy as it is about content.
• The ability to pivot questions is vital in interviews.
• Building rapport can enhance the effectiveness of challenging questions.