S4E19: You’re not as focused as you need to be: With Jeff Gibson, Principal Consultant

In this episode, Keith and James interview Table Group’s Jeff Gibson, one of the original consultants. They dive deep on the discipline of being focused, exploring the concept of a Thematic Goal (Rally Cry): why a thematic goal is necessary, how it can unlock the performance of your team and how a good thematic goal can even help overcome burnout. We discuss the concept of OKRs, a common methodology used today, and compare/contrast them with Thematic Goals.