S4 Ep48: How to make your IP outlive you and fund future generations

In this episode of You Are an IP Company, Kary and Katie explore how intellectual property isn’t just for you — it’s for your legacy. From Disney to Hello Kitty, C.S. Lewis to Michael Jackson, some of the world’s most iconic brands and creators continue to generate income long after their founders are gone.

Kary and Katie unpack how smart IP strategy can create generational wealth, why trademarks protect both businesses and consumers, and what happens when you ignore your intellectual property.

They also share real-life stories from entrepreneurs facing IP disputes — and the lessons learned from cease-and-desist letters, branding missteps, and even divorce cases involving IP assets.

If you’re an author, entrepreneur, or creative, this episode will change how you think about ownership, protection, and the value of what you create.

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