S4 Ep39: The Pepsi Numbers Promotion - 1992

It’s 1992. It’s the Phillipines and PepsiCo have just made the biggest computer error since Newscorp bought MySpace.

In what discerning listeners are already calling the Podcast of a New Generation, join Phil Jerrod and Phil Lucas as they discuss The Pepsi Numbers Promotion - the Pepsi Challenge that created 40,000 Filipino millionaires, then quickly turned into absolute bloody madness.

Should they have just used raffle tickets? Yes.. that might have worked better.

Trigger Warning - Phil and Phil would like to apologise wholeheartedly and unreservedly for the poor accent choices they made during the recording of this episode of the CB Wallop Podcast. Australian is NOT a reasonable replacement for Filipino.

Otherwise this episode’s fine mate, nothing to worry about - just a bit of mayhem on the streets of Manilla - some people do get slightly killed, but it all turns out fine in the end.

Music by Steve Adam
Written by Phil Lucas
Edited by Phil Jerrod

Sound clips
https://www.youtube.com/watch?v=_UQMpW8XPI0&t=89s
Great Moments In Commercial Failures: Pepsi Number Fever

Sources
https://www.thevintagenews.com/2018/01/10/pepsis-number-fever/
https://www.mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippines
http://www.todayifoundout.com/index.php/2019/01/that-time-pepsi-accidentally-promised-hundreds-of-thousands-of-people-40000-each/
https://www.washingtonpost.com/archive/business/1993/07/29/a-pepsi-giveaway-gone-wrong/1a6af4b1-2b6f-4e5a-9b1d-5dc6799ac2af/
https://didyouknowfacts.com/that-one-time-a-computer-glitch-led-to-the-philippines-declaring-war-on-pepsi/
https://www.philstar.com/cebu-news/2006/06/26/344000/sc-decides-finality-pepsi-349-case
https://www.just-drinks.com/news/court-clears-pepsi-on-promo-fiasco_id86846.aspx
https://www.youtube.com/watch?v=6v6-fpIrlDA
https://pepsiyouniverse.com/2018/08/28/20-interesting-facts-about-pepsi/
https://en.wikipedia.org/wiki/Philippines