S4: Ep 5 Beyond SEO: How AI is Reshaping Search and Content Strategy

AI is transforming how search works—and what it means for marketers. In this episode of CMOs Offscript, Nisha, Amanda, and Laura sit down with Jeff Hill, CEO of Breezy Hill Marketing, to unpack the shift from traditional SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They explore how AI is influencing outbound and inbound campaigns, why pillar content still matters, and how to ensure your brand stands out in a sea of AI-generated sameness.