S3E2: I want to be a CMO, how do I get there?

In the final episode of the I want to be a CXO series, how do I get there? series, Gabrielle Elahimjian Sroor (member of ASAE’s Young Professional Advisory Council) sits down with Brianne Wheeler, Founder & CEO of Levitate Marketing, to talk about unconventional career paths, entrepreneurship, and leadership in the association space.

Brianne shares how diverse experiences shaped her career, why people and networks open unexpected doors, and what it really takes to step into the C-suite—or launch your own business. From lessons on resilience, metrics, and mentorship to candid stories of navigating challenges, this conversation is full of practical takeaways for anyone looking to grow as a leader in associations.