S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms

Budgeting is a crucial aspect of running an effective marketing organization, and in this episode of CMOs Off Script, our hosts Julia, Amanda, Bethany, Laura, and Nisha dive into the strategies that make it work. From navigating the challenges of aligning budgets with growth goals to finding the right balance between program spending and headcount allocation, this conversation is packed with insights.

With candid discussions on leveraging data, testing pilot programs, and identifying areas to splurge or save, this episode is a must-listen for marketers looking to optimize their budgets and drive revenue.