S3 EP02: The Psychology of Fan Engagement with Aimee Howells

🎙️ Welcome to The Beautiful Game Plan Podcast ! In this episode, we sit down with Aimee Howells, Cardiff University graduate, former Director of Global Sponsorship at Manchester United, and advertising professional, for a fascinating look into the emotional side of football and what it takes to engage a global audience. ⚽🧠

Hosted by Daniel J. Harris, this episode offers Aimee Howells' unique insights into connecting with global fan bases while maintaining authenticity. She dives into the psychology of choice, exploring the emotions that drive fan loyalty, and shares her journey from her Welsh roots to her work at Manchester United. If you're a fan, marketer, or curious about the human side of sports, this episode is full of valuable takeaways you won’t want to miss!

📽️ Proudly produced by Focus Shift Films (FSF), experts in storytelling and engagement. Learn more at www.focusshiftfilms.com 🎉 Sponsored by Welsh Sports Fans, celebrating sports culture and community! Explore their Award Winning sports bar at www.facebook.com/riversidexwsf

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#FootballPsychology #FanEngagement #SportsCulture #GlobalAudience #TheBeautifulGamePlan #Manchesterunited