S3 E11 Why You’re Attracting the Wrong Clients (Hint: It’s Not Your Pricing)

In this episode, Maggie discusses the reasons why entrepreneurs may attract the wrong clients, emphasizing that it often stems from mismatched messaging, energetic incongruence, and misaligned marketing strategies. She introduces the concept of human design as a tool to better understand client attraction and provides actionable steps for entrepreneurs to refine their approach, including auditing marketing channels and tweaking messaging to resonate with ideal clients.

Key takeaways

• It's probably not your pricing that's attracting the wrong clients.
• Mismatched messaging can lead to confusion and diluted energy.
• You need to get crystal clear on your messaging to attract the right clients.
• Energetic incongruence can repel high-caliber clients.
• Market research is essential to understand client needs.
• Your marketing strategy must align with your energy and values.
• Human design can help you understand how to attract clients effectively.
• Different human design types have unique ways to connect with clients.
• Creating offers that resonate with your energy is crucial.
• Regularly audit your marketing channels to ensure they feel good.

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