S2Ep2: From Likes to Sales: Harnessing Social Media Power

In this episode, host Dr Lauren Siegel and guest host Dr Ryan Yung are joined by Dr Hyunjoo Lim to discuss the vital role of social media presence for small and medium-sized businesses (SMEs). Hyunjoo explores her recent research on ad repetition and social media interactions, highlighting how consistent exposure and peer engagement can enhance website traffic and sales. The discussion underscores the importance of SMEs maintaining an active social media presence and provides practical insights into starting and optimising social media marketing efforts. Real-life anecdotes and successful examples further illustrate the potential of social media in driving business growth.

00:37 Discussion on Social Media Marketing

01:05 Research on Ad Repetition and Effectiveness

05:41 Practical Implications of the Study

05:46 Power of Peer Influence in Social Media

08:08 Organic Content and Viral Success Stories

11:33 Target Audience and Platform Relevance

13:00 Getting Started with Social Media Advertising

18:17 Hiring Content Creators and Social Listening