S2Ep144: How To Sell Thru Storytelling

In episode #144, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer".

Topics include:

How John came to be known as “The Pitch Whisperer” (4:06)

Why good stories are so compelling (6:18)

Explaining a potential client’s problem through story (8:33)

“What happens if this doesn’t work?” (11:40)

What John learned about storytelling at Condé Nast (15:13)

Why he left Condé Nast (17:28)

The key to a good story (18:31)

How different personalities respond to stories (23:22)

How to tell if a story is working (27:30)

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