S2E9: Turning Followers Into Customers: The Art of Subtle Selling

After walking you through how to grow a loyal online audience in last week’s episode, Caz and Toby are back to tackle the next big question: how do you actually convert those followers into paying clients, without feeling cringe, salesy, or out of alignment? In this episode, they're diving into the art of subtle selling and why it’s become such a powerful tool for personal brands in 2025 and beyond.

They break down what subtle selling actually looks like (hint: it’s more human connection, less “limited time offer”), and how to blend sales into your content in a way that feels natural, honest, and valuable. From storytelling over sales pitches, to showing real-life transformations and using casual call-to-actions that invite, not pressure. This episode is full of tangible tips for making your content do the selling for you. Plus, they explore why positioning yourself as the guide (not the hero) builds more trust and more conversions.

You’ll also learn how to use your content to pre-qualify buyers, how to talk about your offers with pride, and how to keep showing up with value while still making it super clear that people can work with you. The episode wraps up with a simple action step you can take right away: start building a bank of soft CTAs you can drop into your posts when the time’s right or to strike up a conversation. This one’s a must-listen if you’re ready to turn your online presence into a sales tool that still feels true to you.

Follow the podcast on LinkedIn, and join the⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.