S2E53: Community Culture — The Secret to Attracting & Keeping a Loyal Team

How do you find (and keep) people who care about your business as much as you do?

In this episode, Stacey continues the Community Capital series by diving into one of the most pressing questions for small business owners and franchisees alike: How do we attract and retain quality team members who are genuinely invested in what we’re building?

And the answer? It’s not just about pay or perks—it’s about purpose.

You’ll learn:

✨ Why community connection is just as powerful for your team as it is for your customers
✨ How giving back can drive loyalty, productivity, and profit
✨ The law of reciprocity (and why it’s your new best friend in business)
✨ Real-world examples of community-driven leadership—from your team’s kid’s soccer team to global coffee chains
✨ How to align your giving strategy with what your people actually care about

This episode is full of tangible strategies and heart-centred stories to help you turn your business into more than just a workplace—it becomes a movement your team wants to be part of.

💡 Challenge: Ask your team what causes or community groups they’d love to support—and brainstorm how your business can get involved.

📣 Want to keep this conversation going IRL? Join us at the Simply Business Summit — 18–20 June in Burleigh Heads. Connection, strategy, rejuvenation—and women who get what you’re juggling. Reserve your seat at simplystacymorgan.com

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