S2E40 "How Salon Retail Has Changed: A Distributor’s Perspective Every Salon Owner Needs to Hear"

Salon retail has changed more in the last few years than most owners realize. In this episode, we sit down with a leading beauty distributor to break down the real retail trends happening inside the salon industry right now — from shifting client buying habits, to supply chain changes, to how salon retail sales are being affected by Amazon, online shopping, and new product education models.

We talk about how salon retail strategy has evolved, what brands are focusing on in 2025, how distributor partnerships actually work, and what owners need to understand if they want consistent retail revenue inside a commission salon. You’ll hear insider insight on inventory management, product pricing, retail margins, stylist retail training, client trust, add-on sales, retail KPIs, and the role of product knowledge in building a profitable salon retail system.

If you’ve been struggling with low retail sales, inconsistent stylist participation, or clients buying online instead of in your salon — this conversation will help you understand what’s changed, why it changed, and how to rebuild your salon retail system in a way that actually works. We cover the difference between old-school retail tactics and modern, client-focused retail education that supports higher ticket sales, stronger client experience, and higher profitability.

This interview is a must-watch for salon owners who want to improve retail performance, train their team with confidence, increase product sell-through, and build a salon business model that thrives, even as the beauty industry continues to evolve. Whether you're trying to boost retail numbers, educate your team, or shift your salon culture around retail — this episode gives you the strategies, insights, and leadership tools you need.

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