S2E3 - David Marine: Navigating Real Estate Marketing with Anywhere Brands CMO

In this episode of Work Hard, Play Hard, and Give Back - A Real Estate Podcast, we sit down with David Marine, Chief Marketing Officer of Anywhere Brands, the parent company behind Coldwell Banker, Century 21, ERA Real Estate, and Better Homes and Gardens Real Estate.

With over 22 years of experience in real estate marketing, David shares his incredible journey from creating the first digital listing presentation to pioneering social media in the industry by launching the first-ever Facebook page for real estate.

We dive into:

• The evolution of real estate marketing and branding
• How Coldwell Banker’s Move Meter campaign revolutionized consumer engagement
• The power of brand legacy and staying relevant in a changing industry
• Hilarious behind-the-scenes stories, including his unforgettable interview with Shaquille O'Neal

David also provides actionable insights on how agents can:

• Stand out with unique value propositions
• Measure marketing success with ROI-focused strategies
• Leverage brand recognition to pre-sell clients

Thank you for listening

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