S2.E24: Let’s Build a Brand on the Fly! (with Josh Donnelly)

Funnel-based storyteller returns to the podcast to have a little fun. Challenge, with Curtis as “the client,” can Josh and Tom retell a fictitious brand’s story on the fly, with little input and using only their aligned methodologies? Tom’s going to encourage Curtis to lead with his client’s WHY; and Josh is sure to align the messaging with the tried-and-true sales/marketing funnel. Will they outperform AI in the process? Tune in to find out!

We’re working without a net this week, folks…well, we did have the internet…but we didn’t use it…promise!

N.B.:

• Connect with Josh on LinkedIn.

• Learn more about Josh and his agency at Donco Marketing.

Takeaways:

• Funnel-driven storytelling helps structure brand messaging.

• Awareness is crucial in the initial stages of customer engagement.

• Positioning the customer as the hero enhances brand appeal.

• Social proof can significantly impact customer trust.

• Effective storytelling should focus on benefits, not just features.

• Understanding the audience's journey is key to effective marketing.

• Brand storytelling should evolve from the website outward.

• Identifying the precise target audience is crucial for effective messaging.

• Data plays a vital role in understanding lead generation and conversion.

• Stakeholder interviews are essential for crafting effective marketing narratives.

• AI can enhance marketing strategies but should not replace human insight.

• Effective messaging should focus on the customer's journey and pain points.

• Understanding the emotional aspects of marketing can improve client relationships.

• Customer-centric marketing positions the customer as the hero of the story.

Find and Follow:

• See all episodes at bullhornsbullseyes.com.

• Follow the show on LinkedIn!

• Learn more about Collideascope and Creative Mill at their respective websites.

• Connect with Curtis and Tom on LinkedIn.

• Check out our newsletter, Amplify and Aim!