S227 Rooted in Culture, Rising in Purpose: The Power of Storytelling with Decota Letman

In this episode of Living Purposely on Purpose, we sit down with Jamaican-American publicist, cultural strategist, and visionary founder of Roots Global Agency, Decota Letman. Raised in the Bronx and deeply influenced by her Jamaican roots, Decota has built a mission-driven career amplifying Afro-Caribbean voices and preserving the richness of the diaspora through art, music, culture, and storytelling.

From launching global initiatives like PROVISIONS in Ghana to co-founding Bronx Narratives, Decota shares how her upbringing, heritage, and purpose-driven vision fuel the work she does today. We talk about what it means to lead with cultural integrity, the importance of creating equitable spaces for Black creatives, and how she’s using storytelling as a tool for healing, empowerment, and liberation across continents.

Whether you're a creative, a change-maker, or someone hungry to walk boldly in your calling—this conversation will inspire you to stay rooted while rising.

You can find Decota on IG @rootsglobalagency