S223 From Engineer to Digital CEO: How Sara Built a Global Content Strategy Empire from Pakistan

In this inspiring episode of Living Purposely on Purpose with Coach Lin, I’m joined by Sara, a brilliant content strategist, conversion copywriter, and digital entrepreneur who went from electrical engineer to thriving CEO of a creative agency — all while raising a family of five in Pakistan.

With over a decade in the digital economy, Sara has seen the good, the bad, and the messy sides of online business. She now leads a talented team of creatives, offering end-to-end services like funnel strategy, copywriting, website design and development, social media ghostwriting, and branded content creation. Her mission? To help brands find their voice, refine their messaging, and turn words into revenue.

In this episode, we talk about:

• The bold leap from corporate engineering to creative entrepreneurship

• How to nail your tone of voice and messaging for better conversions

• Common mistakes businesses make when trying to scale online

• Balancing life as a wife, mom of three, and global business leader

• The future of content marketing in a world of AI

Whether you’re a business owner, content creator, or someone thinking of pivoting your career, Sara’s story will challenge and inspire you to think bigger — and more purposefully.

Hit play for an honest conversation on digital entrepreneurship, clarity in messaging, and building a life and business by design — not default.

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