S2. Episode 4 – Selling smart, be a social seller

Guest speaker: Aisling Jiang, Head of Business Development, Adobe EMEA.

What we discuss:

• How to drive smarter sales through social selling and create healthy habits.
• The benefits of using LinkedIn and Sales Navigator.
• Investing in your personal brand.
• How to significantly scale success in your business development. Drive earlier engagement in customer buying cycles to influence and close more opportunities.

 
Key actions:

• Update your LinkedIn profile.
• Connect with new Adobe contacts and pages relevant to your product/customer/industry focus. Do this on a weekly basis.
• Identify 2-3 sources where you can get information to repost and add your thoughts. Make your content relevant to your audience. How can you build trust and confidence?