S2. Episode 2 – Sustainability and Accessibility – The conversations we ALL need to have!”

Guest speaker: Jay Epton, Enterprise Partner Strategy Lead, Adobe

What we discuss:

• New regulations and pressures on organisations to act on sustainability and accessibility goals.
• How the Adobe and Microsoft partnership can deliver on organizational needs and take away a growing challenge for businesses not only to keep up with regulations but also showcase proactively the type of employers, suppliers, and partners they want to be in the market.  
• How to start sustainability and accessibility conversations and the role Adobe can play directly with customers and within your own organisation. 

 Key actions:

1. Give three examples of how the product you work on can be used by customers to meet sustainability and accessibility goals.
2. Identify the sustainability + accessibility goals of your selected top 3 Q4 accounts and link to part 1.
3. Read up on Adobe’s latest initiatives and think about how you can use this in sales conversations - Sustainability | Adobe Blog / The Complete Checklist to PDF Accessibility | Adobe Blog

Links:

• Stay up to date on Adobe’s latest initiatives through the blog - Sustainability | Adobe Blog / The Complete Checklist to PDF Accessibility | Adobe Blog
• Take a look at the latest CSR Report: Sustainability | Adobe Blog /Adobe’s 2022 CSR Report — Leading with Purpose | Adobe Blog
• Two calculators for Specialists to use in customer conversations: Carbon Footprint Calculator / Resource Saver Calculator - Resource Saver Calculator | Adobe Document Cloud (acrobatusers.com)
• Adobe’s You Tube channel has some brilliant explainer videos that can support your customer conversations around sustainability and going paperless - Adobe Document Cloud - YouTube
• Watch the speaker session from the Adobe FWD event: Adobe X Microsoft on Accessibility.