S2 Ep9: Sonny Jay: From Boyband Auditions to National Radio | The Moment That Changed Everything

From a boyband audition on Britain’s Got Talent to national breakfast radio, Sonny tells the story of an unpredictable entertainment career: viral moments, close calls with fame, a scary fan experience, pivoting into radio, Dancing on Ice, and the life-changing arrival of his daughter. He also reflects on the realities of digital fame, creative choices, and why family now shapes every career decision. A candid conversation about ambition, reinvention, and what success looks like after the spotlight.


00:00 Intro — early ambition and the Loveable Rogues origin
02:08 Britain’s Got Talent: auditioning with original songs
08:49 Coming fourth, touring, and the whirlwind aftermath
12:29 The music industry politics and being dropped
16:24 Pivot to radio — overnights, demos and getting on Capital
21:48 Leaving the breakfast show to become a solo presenter
27:42 TV and Dancing on Ice — unexpected new challenges
32:02 Meeting Danielle and choosing family alongside work
34:59 Becoming a dad — how parenthood reshaped priorities
44:53 Manager highlights, career lessons and next steps


Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.
Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/
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