S2 E2 Brand Identity with Lisa Furze

When it comes to branding the first thing many people think about is colors, fonts, and logos. And while those things are important to creating your visual brand, a lot more goes into it than selecting your color palette.

Lisa Furze is a brand consultant & designer. She helps her clients match the quality of their products and services to their brand, so you create branding you can't wait to share.

During this conversation, a few topics we discuss are:

• The 3 core pillars of brand identity
• The role your values play in brand design
• Why you may not be ready for a visual identity
• How brand identity plays into your overall positioning
• How and why you should inject personality into your brand

And so much more.

So, if you've been thinking about updating your brand's visual identity, you'll want to listen to this episode as we walk through Lisa's process and answer all of the top questions you might have about branding.

Meet Lisa

Website: LisaFurze.com