S2 E15: Gabriel Hughes - Attribution Modeling & Analytics

Welcome to an eye-opening episode of our podcast, where we dive deep into the world of attribution modeling, marketing analytics, and the ever-evolving landscape of data-driven insights.🎉 Our guest, Gabriel Hughes, a seasoned attribution expert with over 30 years of experience and a PhD in the field, takes us on a captivating journey of understanding the power and implications of attribution modeling. We also explore the impact of changes to cookies and analytics platforms, including the revolutionary GA4. Tune in to gain valuable insights, industry expertise, and actionable strategies to elevate your marketing game.