S2-E09: Making Progress Through Perseverance

In this episode of Mastering Sustainability, Maddie & Ray sit down with Martin Wolf, founder of Wolf Sustainability and former Director of Sustainability & Authenticity for Seventh Generation. With over three decades of experience challenging the status quo, Martin shares insights on what it really means to embed sustainability into every business layer, from product formulation to policy advocacy. We discuss the power (and limits) of green chemistry, the importance of transparency, and how companies can move beyond marketing claims to real systems change.

Contact Martin:

[e-mail]

Martin's Linkedin

Martin's Links:

Wolf Sustainability

Environmental Health Network - Above The Fold

B-Corp

Center for Biological Diversity

National Environmental Defense Council