S1E9: From Marriage to Mycelium (with Vincent and Jennifer Smart)

Rob welcomes Vincent and Jennifer Smart, the husband-and-wife team behind Urban Farm Mushrooms, to talk about their fascinating journey from traditional service businesses to mushroom cultivation. They discuss discovering their love for fungi, learning to grow and market their products, and the challenges of selling mushroom-based food supplements in a world still learning about “food as medicine.” Expect plenty of humour, insight, and inspiration — plus a few “magic mushroom” stories along the way.

CHAPTERS

00:00 – All Mushrooms Are Magic
01:12 – Meet Vincent and Jen Smart
03:00 – From Window Cleaning to Entrepreneurship
06:10 – Finding Passion in Fungi
09:30 – The Leap Into Urban Farm Mushrooms
13:00 – Building a Business as a Couple
16:40 – Challenges of Selling Mushrooms
20:15 – Educating the Market
23:00 – Mushroom Magic vs. Misconceptions
26:30 – Favourite Mushrooms and Why
30:10 – Growing and Training Mushrooms
33:00 – Cordyceps: The Zombie Fungus
36:15 – Life Beyond the Lab
39:00 – The Joy of Helping Others
41:10 – Advice, Kryptonite, and Superpowers
44:00 – Where to Find Urban Farm Mushrooms
45:50 – Closing Pun & Future Plans