S1E7 – Album cover art director and graphic designer PAULA SCHER

Paula Scher is quite likely the most important graphic designer living and working today. Celebrated at every level of the industry, she has turned her creative vision towards many industries and found ways to see them differently — including designing album covers. She has designed 100s, maybe 1000s of albums, many of which have gone on to sell tens of millions of copies. If you have a record collection its quite likely that you collect her work.