S1E6: Washi Tape Wife (with Charlotte Baines)

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In this episode of NeBiznis, Rob welcomes his wife, Charlotte, a nurse with a passion for journaling and stationery. Charlotte shares her journey from nursing to launching her creative business ArtiiSmartii, where she designs stickers, bookmarks, and notepads. They discuss the therapeutic value of journaling, balancing creativity with work and the challenges of starting a small business. From washi tape obsessions to collaborating with local shops, Charlotte’s story highlights how following your passion can grow into something more.

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Chapters

• 00:00 – Introduction & Washi Tape Obsession
• 04:15 – Charlotte’s Origin Story
• 09:32 – Nursing Career & Challenges
• 14:47 – Finding Balance Through Journaling
• 20:10 – The Birth of Artie Smartie
• 25:26 – First Products & Collaborations
• 30:38 – Growing a Creative Business
• 35:12 – Fun Characters & Favourite Creations
• 38:20 – Quick-Fire Questions
• 40:30 – Closing & Where to Find Charlotte