S12 E08: How to Scale Your Studio with White Label Design with Kayla Batista

In this episode, I chat with Kayla Batista, owner of Brand Barista, all about her journey in the design industry and the unique dynamics of being a white label designer. Kayla shares her background, her transition from one-on-one client work to specializing in white label design, and the flexibility it brings, especially during challenging times. We delve into her business model, the nuances of pricing and process, and how to establish effective and respectful relationships between agency owners and white label designers. Kayla also talks about her course, 'The White Label Way,' and her upcoming Discord community, offering resources and support for designers interested in white label work. Whether you're looking to understand white label design or considering it as an income stream, this episode is packed with valuable insights.

Guest Name: Kayla Batista

Guest Website: brandbarista.co

Guest IG: @brandbarista

Guest Course: The White Label Way

00:00: Intro & Minimind Resource Library

03:00: Mini interview with my 5 yr old son Ryder

04:49: Kayla's Design Journey

06:44: Starting a Business Amidst Challenges

08:39: The Shift to White Label Design

09:25: Balancing Work and Personal Life

12:51: What is White Label Design?

28:58: Pricing Strategies for White Label Work

30:01: Custom Proposals and Client Communication

35:37: Building Long-Term Client Relationships

39:26: Company Culture and Team Respect

39:55: Kayla’s Course Info & Discord Community

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design