S11 Ep22: Think Acoustics, Not Optics: How Sound Will Transform Leaders

Guest: Brad Diskin, CEO of SGI

AI can see. But can it hear?

Meet Brad Diskin, CEO of Sound Genetics Inc. (SGI), the company teaching machines to listen. In this interview with host Maureen Metcalf, you’ll explore how acoustic intelligence is transforming security, leadership, and innovation across industries.

From detecting deepfakes and authenticating human voices to predicting infrastructure failures and even diagnosing disease through audio patterns, SGI’s technology is expanding how leaders think about AI, risk, and trust.

Here's what Brad and Maureen cover:

• How “sound DNA” is transforming authentication, fraud prevention, and cybersecurity
• Why AI’s next frontier isn’t vision; it’s hearing
• What “digital audio imaging” means for infrastructure, health, and smart cities
• The leadership mindset required to responsibly integrate next-generation AI.

Other episodes you'll enjoy:

- Fear Less, Shine More: Build Confidence in Your Leadership (and Life) with Tonjia Coverdale

- To Stop a Tyrant: The Power of Followers with Ira Chaleff

- Forget Power: How to Lead in a World of Chaos & Complexity with Michelle Harrison

For daily wisdom from our guests, be sure to follow us on LinkedIn.

RESOURCES:

Learn more about the work of Brad’s company on their website,

Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here.

Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8. The audiobook version is now available at https://amzn.to/4dTCleZ.

Her other 10 books are available on Amazon here.

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OUR PODCAST TEAM:

Host & Executive Producer: Maureen Metcalf

Editor & Executive Producer: Dan Mushalko

Graphics Editor: Stacia Rogan

Booking Producer: Jenna Reik

Sponsorship Sales Manager: Kristine Gross

Theme Music by Pavel Bekirov from Pixabay.

CONNECT WITH US:

YouTube: @InnovatingLeadership

LinkedIn: https://bit.ly/ILI-LinkedIn2

IWebsite: InnovativeLeadershipInstitute.com

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About Our Guest:

Brad Diskin was CEO of UROK Learning Institute for 20 years. The firm specialized in teaching students with learning deficits to read, write and do math. The firm taught students to read nationwide utilizing the company's proprietary reading program Literacy Links. One of the tools became the genesis of Sound Genetics Inc. The company received a United States Patent on August 22, 2023 SYSTEMS AND METHODS FOR PRE - FILTERING AUDIO CONTENT BASED ON PROMINENCE OF FREQUENCY CONTENT.