S10E03: Branding the Unquit Way

Branding is never a solo act, it is a team journey. But beyond experience, titles, and functional expertise, there is one critical ingredient that often determines whether a brand truly wins: an unquit heart. This episode explores why having at least one person who simply refuses to give up can make the difference between brands that stall and brands that stay in the game long enough to win. Through real-world stories this episode unpacks how unquit DNA shows up in unexpected places and why it is essential to building brands that endure, adapt, and grow. Key takeaways for this episode include: Why branding success depends on who is in the room, not just what roles they hold The concept of the “unquit heart” and why it matters more than experience alone How brands lose momentum when they fail to take the extra step The importance of staying with an idea long enough to make it bigger