S10 - Episode 12 - A Steady Pour of New England Barrel Co ft. James Saunders part 2

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In this second part of the season finale, we dive deeper into the journey of James Saunders, founder of New England Barrel Co. James talks about his pivot from the tech world to whiskey entrepreneurship, revealing how his passion for whiskey led him to start his own company and make a mark in the industry. He shares behind-the-scenes stories of barrel picking, the importance of craftsmanship in whiskey, and his respect for the artistry of blending. From discussing his unique process of selecting barrels to his views on finishing techniques, James provides valuable insights into the world of whiskey-making. He also touches on personal stories, such as how his parents' legacy influences his current work and his upcoming plans to launch a new brand. Plus, we get into some fun whiskey talk, including debates on rye vs. bourbon, and James' approach to crafting flavors that stand out. Tune in for this incredible conversation about whiskey, passion, and the journey of turning dreams into reality!