S1 Ep5: Renaissance

Coming together might have saved Irish whiskey, for now, but despite huge re-investment, it was still struggling to make an impact once again around the world.

Fending off hostile take-overs, it needed to grow quickly or Irish whiskey as a product would soon disappear.

Pernod-Ricard’s welcome take-over in 1988 offered a game-changing platform to the world and the Irish whiskey renaissance finally began and an ancient Irish industry sprung up once up again.

A Story of Irish Whiskey: How three families saved it from extinction

Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.