S1 E1: Spotify

Spotify is a remarkable company and an amazing Cult brand. Birthed in 2008 as a viable alternative to music piracy, Spotify has always upheld the importance of properly compensating creators. In this episode, we hear Alex recount his personal journey and share how the Creative team at Spotify uses data to inform campaigns, Alex will share several examples of how marketing worked with the product, and the data, to create greater fan engagement. Learn more at CultBrandSecrets.com