S06.Ep11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.

Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.