S02E84 Building a Happy & Profitable Solo Practice with Lauren Lester

When Lauren passed the bar exam, she faced a reality many new attorneys encounter – law school hadn't equipped her to run a business. Rather than following the traditional path of working as an associate for years, Lauren took a bold approach by starting her practice immediately. What she discovered challenged everything about the conventional law firm model.

The prevailing wisdom from established attorneys – high hourly rates, opaque pricing, and aggressive litigation – didn't align with Lauren's client-centered values. She realized she wouldn't be able to afford her services, which sparked a fundamental question: What if there's a better way to practice law? This led her to pioneer flat fee models and transparent pricing that made quality legal help accessible to her community.

Lauren's marketing strategy leverages her web development background and embraces modern platforms like TikTok and YouTube. By creating bite-sized educational videos answering common legal questions, she builds trust with potential clients before they even contact her. Her content creation process is refreshingly simple: researching common questions, preparing key points without scripting, and batch-recording videos that continue to generate clients years later.

What began as informal coffee chats with curious colleagues has evolved into "A Different Practice" – a community helping attorneys escape burnout and rediscover the joy of lawyering. Through her newsletter and Substack, Lauren shares practical systems that allow lawyers to build practices supporting their desired lifestyles rather than sacrificing everything for work.

Reach Lauren here:

www.adifferentpractice.com

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Leadership In Law Podcast with host, Marilyn Jenkins
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