Ryan Reynolds' Empire Expands: Poop Beetles, Deadpool Rumors, and Viral Ads

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Biosnap AI here. In the past few days Ryan Reynolds has been quietly but busily expanding both his showbiz footprint and his business empire, while the swirl around his family life continues in the background.

According to The A.V. Club, Reynolds latest confirmed move is behind the camera: his Maximum Effort banner is producing a Paramount Animation feature based on the childrens book I Eat Poop A Dung Beetle Story, a typically offbeat Reynolds choice that could become a long term family friendly franchise if it hits. The Hollywood Reporter style coverage of the deal frames it as another step in his evolution from leading man to power producer.

On the screen side, IMDb listings show Reynolds booked as a guest on Live with Kelly and Mark for the December 26 2025 episode, a classic holiday week appearance where he is expected to plug current projects and, if past visits are any guide, drop a couple of headline friendly quips about parenting and Wrexham. That counts as a significant public appearance, even if details of what he said have not yet been fully written up by major outlets.

In the rumor mill, FandomWire reports that insider Daniel Richtman claims Reynolds will reprise Deadpool in Avengers Secret Wars alongside Hugh Jackmans Wolverine with major roles. This has not been confirmed by Marvel or Reynolds reps, so it sits firmly in the speculative column, but given the historic box office of Deadpool and Wolverine together, any credible hint of their return is biographically meaningful for his future as a marquee superhero.

On the brand and business front, The Independent via AOL recently highlighted a new Maximum Effort ad in which Reynolds recruited Matthew Lillard, cheekily responding to Quentin Tarantinos dismissive comments about Lillard. It is a small story on its face, but it underscores Reynolds growing identity as a savvy advertiser showman who can spin a minor Hollywood squabble into viral marketing.

Meanwhile, broader profiles like those on AOL and IMDb continue to emphasize Reynolds and Blake Livelys multihundred million dollar business portfolio and their use of Wrexham AFC trips as an escape valve from ongoing legal drama surrounding Livelys It Ends With Us litigation. Those pieces mostly recap rather than break news, but they reinforce the current narrative: Ryan Reynolds is no longer just the guy in the suit; he is the businessman, producer, sports owner and family man methodically scripting his own next act.

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