Ruri Rocks

In this episode, Alex examines Ruri Rocks through the lens of Studio Bind’s mission-driven production, tracing the studio’s origin—built by White Fox and Egg Firm for Jobless Reincarnation—to its off-season projects and niche-first strategy. Alex unpacks the rise of “softly horny” media and how Ruri Rocks pairs a sports/hobby framework with an unapologetically gaze-heavy portrayal, creating outsized reactions in a climate where mainstream sexualization has receded. He introduces “hobbyganda”—Iyashikei with a hobby hook—drawing comparisons to Yuru Camp, Flying Witch, Thermae Romae, and even sports anime like Kuroko’s Basketball and Slam Dunk to show how craft and detail make specialized passions feel aspirational. Along the way, Alex challenges the myth that great art requires perversion, arguing that constraint, experience, and craftsmanship—illustrated through Ghost in the Shell, Gainax/Trigger, and Yasuomi Umetsu’s career—drive excellence. He spotlights Ruri Rocks’ characters, including Ruri, Nagi, Imari, and Shoko, and praises the show’s focus on the “middle” phase of learning, from school career sheets to realistic mineralogy paths. The episode closes with a practical nudge: embrace incremental growth—whether 3D printing, coding, hunting opals, or meteorite sleuthing—and enjoy the journey as much as the destination.

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