Ready to find out how the top gyms in the world earn between $500 and $850 per member each month?

Today on “Run a Profitable Gym,” Chris Cooper reveals the latest leaderboard for average revenue per member per month (ARM) and explains exactly how the Top 10 gym owners earned their spots.

You’ll hear about 10 proven tactics used by the leaders, including bundling services, offering semi-private training, selling with the Prescriptive Model and using simple billing changes to boost revenue.

Coop also shares tips on referrals, pricing and niche specialization, and he explains why showing value is always more effective than cutting prices.

Tune in for actionable strategies you can apply immediately to raise your ARM and build a more profitable, sustainable business.

Links

Gym Owners United

Book a Call

1:51 - Increase rates, value and referrals

2:51 - Add PT and niche down

4:21 - Bundle high-value services

6:31 - Sell with the Prescriptive Model

7:03 - Strategic billing and location

Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.

In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:

• Average revenue per member (ARM)
• Length of engagement (LEG)
• Return on investment (ROI)
• Effective hourly rate (EHR)
• Net owner benefit (NOB)
• Client headcount

Using data from over 15,000 gym owners who contributed to Two-Brain’s 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.

Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don’t need more members to generate additional revenue.

Plus, Coop dives deep into marketing with Two-Brain’s four-funnel system: referrals, content, social media and paid ads.

He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.

Tune in to learn how to track and improve the critical numbers in your gym business.

Want Coop’s $100K checklist? Head to Gym Owners United using the link below and send him a DM.

Links

Gym Owners United

Book a Call

2:14 - Average revenue per member (ARM)

8:23 - Length of engagement (LEG)

14:33 - Return on investment (ROI)

21:48 - Effective hourly rate (EHR)

27:14 - Net owner benefit (NOB)

32:47 - Client headcount

37:13 - Four marketing funnels

45:13 - Auditing and fixing your funnels

59:34 - Getting more leads

What’s stopping your gym from growing?

In this episode of "Run a Profitable Gym," Chris Cooper explains how gym owners accidentally limit their business growth and presents a four-level framework for leadership mastery.

The progression moves from self-leadership (controlling your focus and energy) to team leadership (getting staff aligned without micromanaging), peer leadership (influencing equals without authority) and community leadership (expanding impact beyond your gym).

The key insight: Before you can lead others effectively, you must first master yourself.

Fix the owner, fix the business.

Links

Gym Owners United

Book a Call

1:57 - Self-leadership

6:45 - Team leadership

10:30 - Peer leadership

14:23 - Community leadership

18:31 - How to grow as a leader