You have access to endless knowledge and resources, but you can’t seem to put it all together and fix your gym. Why?

In this episode of “Run a Profitable Gym,” Chris Cooper walks you through the mind of a mentor—showing you exactly how they diagnose problems, prioritize solutions and guide gym owners step by step.

He reveals the three reasons gym owners need more money:

- Expenses are too high.
- Number of clients is too low.
- Average revenue per member (ARM) is too low.

Many gym owners say, “I need more leads,” but that’s rarely the real issue. Chris maps out the actual problem-solving process so you can identify your biggest priority.

He explains how to get more clients, increase retention and earn more per member.

You don’t need more knowledge to grow your gym; you need clarity and a step-by-step plan.

Links

Gym Owners United

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3:24 - Earn more per member

8:44 - More clients, longer retention

16:51 - Understand your lead funnel

24:43 - The four marketing funnels

33:18 - Make time to grow your gym

Don’t let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here.

Joe Rouse ran Two-Brain's “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business.

In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper’s free marketing audit guide.

Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores.

But the audit also revealed a few critical gaps: His social media posting schedule wasn’t being followed consistently, and his sales process needed better documentation for staff handoff.

In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks.

Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly.

Get the free 26-page guide via the link below and fix your gym’s marketing funnel today!

Links

1-Hour Marketing Audit for Gym Owners

Gym Owners United

Book a Call

2:12 - No. 1 audit discovery

5:08 - What he’s doing right

8:33 - Getting recommended by AI

12:48 - Post-audit action plan

15:40 - Sales process improvements

Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit.

Get a free copy of the 26-page audit workbook here.

In this episode of “Run a Profitable Gym,” Chris Cooper walks you through a complete one-hour audit of your gym’s marketing funnel—from lead generation to closing sales.

He demonstrates the audit live with his own gym, Catalyst, revealing every problem he finds along the way.

The audit covers four critical parts of the marketing funnel:

• Lead generation: Can prospects find you?
• Lead capture: Can they reach you?
• Lead nurture: Do you follow up?
• Appointments and closing: Is there a path forward?

Most gym owners think they need more leads. In reality, they’re often getting enough leads but losing them because follow-up is poor, calls to action are unclear or sales processes are weak.

Fix the leaks before pouring more water into the funnel.

Tune in to find out what to look for and how to prioritize fixes. Just one hour of focused work can help you recover thousands of dollars of lost gym revenue.

Get your free copy of the “The 1-Hour Marketing Audit for Gym Owners” via the link below.

Links

1-Hour Marketing Audit for Gym Owners

Gym Owners United

Book a Call

0:01 - Intro

2:26 - Part 1: Lead Generation

15:56 - Part 2: Lead Capture

28:05 - Part 3: Lead Nurture

38:21 - Part 4: Appointment and Close

49:40 - Results