Podcast monetization isn’t impossible. Most people just started a podcast without a clear plan for how it would support their business.

If you’ve been publishing episodes consistently, showing up every week, and still wondering why your podcast isn’t leading to more sales, this episode is for you.

In this episode of Run Your Damn Business, we’re talking about the quiet podcast monetization pitfalls that keep smart, capable business owners stuck in effort without payoff. These aren’t beginner mistakes. They’re the kinds of decisions that feel harmless at first but slowly undermine your ability to build a profitable podcast, grow your online visibility, and attract more clients over time.

Most people think podcast monetization starts with sponsors or ads. In reality, monetizing a podcast starts much earlier — with how the show is positioned, who it’s designed for, and how clearly it connects back to your business.

This episode will help you zoom out and look at your podcast like a strategist, not a content creator.

We talk about:

• Why many podcasts feel busy but don’t actually move the needle in a business
• The difference between creating content and building a monetizable business asset
• How small positioning choices quietly affect your ability to market online
• Why some podcasts convert listeners into clients with ease — and others don’t
• What needs to be in place before podcast monetization can work consistently

If you’re serious about monetizing a podcast, this episode will help you spot what might be missing — without overwhelming you or sending you back to the drawing board.

This conversation is especially important if:

• You want your podcast to support your existing offers
• You’re using your show to increase online visibility but not seeing results
• You’re trying to attract more clients without relying on social media
• You want a clearer path to building a profitable podcast instead of an expensive hobby

Podcast monetization doesn’t require more episodes, more hustle, or more noise. It requires clarity, alignment, and a strategy that treats your podcast like a real part of your business — not just something you publish and hope works out.

If you’ve ever wondered whether your podcast could be doing more for your business — or why it isn’t yet — this episode will help you ask better questions and make smarter decisions moving forward.

Hit play, listen all the way through, and then decide what needs to change so your podcast can finally start working with your business instead of beside it.

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Follow me on Instagram → @janditchfield.co

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"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

Choosing a profitable podcast niche is one of the most important decisions you’ll make if you want your show to actually lead to sales. Yet most people approach podcasting backwards — picking a topic they enjoy, creating nurturing content, and then wondering why their podcast never turns into real revenue.

In this episode of Run Your Damn Business, we’re talking about how to identify a profitable podcast niche using a simple, practical framework you can work through in about 15 minutes. This isn’t about chasing trends or starting a podcast that looks good on paper. It’s about building a profitable podcast that functions as a real business asset, supports your offers, and creates sustainable online visibility without burning you out.

If you’re serious about monetizing a podcast — or monetizing your podcast more intentionally — this episode will help you stop guessing and start making strategic decisions.

I walk you through a four-lane framework that every profitable podcast niche must pass through. Miss one lane, and your show may attract listeners but fail to convert. Nail all four, and your podcast becomes a powerful tool for small business marketing, attracting the right audience, and helping you get more clients without relying on social media algorithms.

In this episode, we cover:

• Why most podcasts never lead to sales (and how to avoid that mistake)
• Why a profitable podcast niche must connect directly to what you sell
• How to identify a real, felt problem your audience already knows they have
• The difference between attention and profit — and why buying behavior matters
• How audience size impacts conversion rates when monetizing a podcast
• Why depth of expertise matters more than passion when building a profitable podcast
• How long-form content supports online visibility and trust better than constant short-form content

You’ll learn how to evaluate your niche through four essential lenses:

1. What you sell — because if your podcast doesn’t point toward an offer, it’s content, not a business asset
2. A real, felt problem — one your audience is already trying to solve
3. Profit potential — proof that people already pay for help in this area
4. Depth and staying power — the expertise you can lead with for years

This episode is especially helpful if you want to use podcasting for business growth, increase online visibility, and turn your expertise into a sustainable revenue stream. Whether you’re starting a podcast or trying to turn an existing show into a profitable podcast, this framework will help you make smarter decisions that lead to real results.

I also share how this approach has supported my own business over the years — helping me generate consistent income, grow intentionally, and avoid the burnout that comes with constant content creation.

If you’re tired of guessing, tired of content that doesn’t convert, and ready to build a podcast that actua

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you.

One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly powerful way to grow online visibility and create a profitable podcast, it’s not the right strategy for everyone — at least not in the same way.

After creating nearly 400 podcast episodes, spending hundreds of hours behind the mic, and generating over six figures directly through podcast monetization, I’ve started to see very clear patterns. In this episode, I walk you through the three types of women who benefit most from monetizing a podcast, plus one bonus scenario that almost no one talks about.

We talk honestly about what it takes to move beyond podcasting as “just content” and start treating it as a real business asset.

In this episode, you’ll hear about:

• How to know if monetizing your podcast makes sense for your current season of business
• Why service providers and experts often use podcast monetization to move away from 1:1 burnout
• How a podcast can support passive income and evergreen sales — without constant launching
• Why many women in their 40s are uniquely positioned to build authority and trust through podcasting
• How podcast monetization works differently for corporate professionals transitioning into entrepreneurship
• Why creatives and content creators often cap their income on social media — and how a podcast changes that
• The biggest reason most podcasts fail to generate clients (and how to fix it)
• The difference between thought leadership podcasts and podcasts designed to attract more clients
• How online visibility becomes easier when your podcast is positioned to convert, not just nurture

We also talk about a hard truth most people skip: many podcasts don’t work for business because they were never built with monetization in mind. They were created to share ideas — not to support small business growth. And there’s a big difference between the two.

If you’re a service provider looking to step back from constant 1:1 work, a woman in a 9–5 who’s ready to turn your expertise into something more sustainable, a creative tired of fighting the algorithm, or a business owner with a podcast that isn’t converting — this episode will help you decide what role podcast monetization could play in your business.

This isn’t about adding more content to your plate. It’s about deciding whether a podcast can become an asset — one that supports online visibility, attracts aligned clients, and helps you build a profitable podcast without burning yourself out.

And if you decide podcasting is right for you? I’ll show you what needs to change so it actually works.

As al

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.

Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!