Run Smarter Facebook Ads: How I Hacked the Algo

Hijacking Super Bowl Commercials. Brand vs. Performance Marketing. Social Proofs Ads vs. Demographic Targeting.

Feeling stuck on how to start marketing on Facebook, Instagram or Google? Joe cuts through the noise to share a simple and proven, early-stage business strategy. Learn how to build buzz, drive sales, and make every dollar work harder—without falling into the common traps that drain budgets. From hijacking big brand moments to letting the algorithm find your perfect customer, this episode gives you the blueprint to build your online business.

Key Takeaways:

- Brand + Performance Marketing: Master the two-part formula for awareness and sales.

- PR is your secret weapon—and your ad content goldmine.

- Ride the wave of competitor campaigns and cultural moments (Go Brewing landing pages vs. Heineken Zero Super Bowl commercials).

- Feed the algorithm with creative variety, not guesses at demographic targeting.

- What metrics to measure so your ads pay for themselves.

Joe shares expert advice based on his experience building and selling two companies that were at the forefront of digital marketing, as well as real-world examples building a non-alcoholic beverage company that sells online.