In this deeply personal and revealing conversation, Anand speaks with Arjun Sofat, Co‑Founder & CEO of Free Soul, about the deeper influences that shaped his entrepeneurship journey to building a global women's wellness brand.

We explore the lessons inherited from his parents and grandparents, leaving the safety of investment banking after years of 100‑hour weeks, how early influences forged his obsession with positive impact, and why the ultimate blessing is finding work you are willing to dedicated your life to.

Arjun shares the mindset and reframes that helped him push through the early days of no revenue, rejection, and being literally laughed out of an investor meeting.

The episode also dives into:

• How to deal with the lonely chapter of entrepreneurship.
• Why discipline is less about motivation and more about endurance
• How FreeSoul’s Designed By Her philosophy puts women at the centre of product creation
• The emotional impact of hearing customers’ stories - from PMDD improvements to fertility breakthroughs
• The influence of Ayurvedic “grandma’s remedies” and how traditional wisdom meets modern wellness
• What Arjun ultimately wants his children to remember about him, and why it has nothing to do with FreeSoul

This is a story about identity, culture, sacrifice, purpose, and the unseen roots that shape who we become. Whether you're building something of your own, navigating an identity shift, or reflecting on the values passed down through generations, this episode will leave you thinking long after it ends.

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What if the hardest parts of your childhood could become the reason you succeed? In this episode, Josh White, co-founder of Cano Water, sits down with me for his most open conversation yet - sharing the untold stories of growing up with ADHD, addiction, and inherited trauma, and how those roots shaped the early part of his identity and rebellion.

This episode dives into what most people never hear about Josh. The influences - not just from his own childhood, but from the roots that he's come from. It will change how you think about roots, identity, resilience and reinvention.

You’ll learn: ✔ How family patterns influence success (even when you try to escape them) ✔ The genetic roots of ADHD and its impact on resilience ✔ The rebellious backstory behind Cano Water ✔ Why “we all have the same 24 hours” is a myth ✔ Why tight-knit cultures make standing out so difficult ✔ The hidden link between ADHD, identity & creativity ✔ How trauma, when understood, can become a source of meaning

By the end, you’ll walk away with a deeper understanding of how identity is formed, how to break unhealthy patterns, and how your past can become the foundation of your purpose.

👉 Follow for more conversations on success, identity & purpose.

If you’ve ever felt shaped by your past, limited by your upbringing, or unsure how to break old patterns, this conversation will hit.

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👉 Follow for more conversations on the influence of our roots on success, identity & purpose.

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Trina Smith, CEO of Electric Pineapple media, grew up between two cultures, never “looking” the part, and without anyone who looked like her to follow. Her journey through identity and music reveals what it means to find belonging on your own terms.

But through music, she carved a space that challenges bias, reclaims heritage, and asks whether culture is being diluted for clicks.

In this episode, we dive into:

• The struggle of identity invalidation (“you don’t look like a Smith…”)

• The beauty (and challenge) of being from an in-between culture

• Getting into music without role models who looked like her

• Bias, entitlement, and the hard truths of the music industry

• Has music lost its soul to TikTok virality?

• Why culture is being diluted in mainstream music and how to protect it

• Honorary mentions of Ed Sheeran, Arijit Singh, Sapphire, and Will Smith

👉 Full of raw honesty, cultural truths, and lessons on identity, this episode will resonate with anyone who’s ever felt “in-between.”