The roofing industry today doesn’t even look like it did a few years ago.

In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why old-school leadership is failing, and what “brand” actually means (hint: it’s not your logo).

If you’re running your company the same way you always have, this is your wake-up call. The companies that win next aren’t the toughest… they’re the ones who adapt, lead, and build something real.

Learn more Greta and Golden Group Roofing:
https://goldengrouproofing.com/
https://www.linkedin.com/in/greta-bajrami-970916140/

Listen to the episode on Spotify & Apple Podcasts (303) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

PODCAST SPONSORS:
- Coast: https://roofingpod.com/Coast
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Chapters:
00:00 What Is a Brand in Roofing?
03:43 Why Are More People Getting Into Roofing?
08:00 Is Roofing Recession-Proof or AI-Proof?
12:01 Why Do Roofing Companies Fail to Grow?
16:16 How Do New Roofing Companies Beat Established Competitors?
19:18 What Should a Roofing Company Brand Stand For?
25:23 Why Do Roofing Companies Lose Their Standards Over Time?
32:22 What Are the Biggest Problems in Roofing Operations?
40:00 How Do You Improve Customer Experience in Roofing?
49:46 Why Do Roofing Sales Reps Quit or Leave?
55:45 How Do You Make Sure Roofing Jobs Stay Profitable?
1:04:38 How Do You Build a Successful Roofing Company Long-Term?

Most roofing companies see what a $10M business is doing and assume they should copy it.

The systems, the hires, the structure… it all looks like the path forward.

But the truth is, that advice often doesn’t apply yet.

In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage.

Because running a $10M playbook at $1M doesn’t make you grow faster… it usually creates problems you’re not ready to solve.

Instead, you’ll learn how to focus on what actually moves the needle right now, so you can grow the right way.

Watch this before you try to model your business after someone else.

Listen to the episode on Spotify & Apple Podcasts (302) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Learn more about Dope Marketing:
https://www.dopemarketing.com/

Learn more about Dave:
https://thedavidcarroll.com/

PODCAST SPONSORS:
- Coast: https://roofingpod.com/Coast
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

Chapters:
00:00 Why Copying $10M Companies Backfires
00:26 The “Build to Sell” Trend Explained
01:06 Businesses Are Scaling Faster Than Ever
01:38 Getting Lost Following Big Company Advice
03:11 Build to Sell vs Build for Yourself
04:19 Why You Need to Define Your End Goal
09:32 When Growth Stops Being About Money
10:50 The Truth About Growth and Burnout
15:30 Pullers vs Pushers in Your Business
17:40 Why Big Business Advice Doesn’t Apply
26:32 How to Identify Your Bottlenecks
34:42 How to Actually Use AI in Your Business
57:34 The Best Way to Start Using AI Today

Most roofers already feel what’s wrong in their business…

This just puts data behind it.

In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know.

Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews.

Nothing here is surprising. But what matters is what you do with it.

The companies winning right now are building systems around this and creating a better customer experience from start to finish.

If you take one thing from this… Fix your customer communication.

When that improves, everything else follows—your close rate, your reviews, and your referrals.

Listen to the episode on Spotify & Apple Podcasts (301) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

Download the 2026 Peak Performance Report: https://roofingpod.com/peak-performance-2026

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 | What Is the Peak Performance Report and Why It Matters for Roofers
01:00 | What Surprised Roofers Most in the Latest Industry Data
03:00 | Why Homeowner Expectations Are Changing Roofing Businesses
05:30 | Why CRM and Automation Are Now Non-Negotiable in Roofing
08:30 | The Biggest Problem With AI Tools in Roofing Right Now
11:30 | How Fast Should You Respond to Leads to Win More Jobs
14:00 | Why Most Roofing Leads Go Unanswered (And How to Fix It)
16:00 | How Reviews Drive More Roofing Sales Than You Think
20:00 | Creative Ways to Get More 5-Star Reviews for Your Roofing Company
27:00 | How AI Is Actually Being Used in Roofing (What Works vs Hype)
33:00 | How Financing Helps You Close More Roofing Deals Faster
41:00 | Why Most Roofers Stay Stuck at Low Profit Margins
49:30 | How to Price Roofing Jobs for Profit (Not Competition)
52:00 | How to Automate Customer Communication Without Sounding Robotic
57:30 | The #1 Thing Roofers Should Focus on to Grow in 2026

AI is changing roofing marketing fast… and most contractors don’t see how big this shift is.

In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead.

Search has already changed.

It’s not about ranking #1 on Google anymore.
AI is deciding who gets recommended… and who doesn’t.

So ask yourself: Is your company showing up when AI is asked who to trust?

Inside, you’ll learn:

• The two sides of AI every roofer must understand
• Why online estimates are now being rewarded
• The mistake contractors make with AI visibility
• Why pricing transparency is becoming required
• How estimators can increase your leads

Listen to the episode on Spotify & Apple Podcasts (300) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

📘 Get Marcus’ FREE book for contractors: https://priceguide.ai/priceguide-book-landing/

Learn more about Marcus: https://marcussheridan.com/

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
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Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 | How AI Is Changing Roofing Marketing Right Now
02:15 | What Contractors Must Understand About AI (2 Sides Explained)
06:45 | Why Ranking #1 on Google Doesn’t Matter Anymore
11:30 | How AI Decides Which Roofing Companies to Recommend
16:20 | The Biggest Mistake Roofers Make Checking ChatGPT
22:10 | Why Pricing Transparency Is Now Required to Compete
28:05 | How Online Estimates Are Taking Over Google Search
34:40 | How Adding an Estimator Can 3X Your Leads
41:15 | What Is AI Visibility and How Do You Improve It?
48:30 | The Future of Search: AI Agents Doing the Work for Customers
55:20 | Will Human Sales Still Matter in an AI-Driven World?
01:02:00 | How Roofing Companies Must Adapt to Win in the AI Era

AI is here whether roofing companies are ready or not.

In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time.

We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them.

If you want your company to run leaner, make better decisions, and stay ahead of competitors using AI, this episode will give you the roadmap.

Listen to the episode on Spotify & Apple Podcasts (299) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Roz on:
https://www.airoofingrevolution.com/

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 What Is the AI Master Series for Roofing Companies?
01:12 How Do You Measure AI Success in a Roofing Business?
03:05 What Metrics Should Roofing Companies Track for AI?
05:20 How to Calculate ROI From AI in Your Roofing Company
08:10 What KPIs Should Owners Put on an AI Dashboard?
12:02 Why Roofing Contractors Must Know Their Numbers Before Using AI
16:30 How AI Reduces Errors and Saves Money in Roofing Operations
20:15 Why Employees Resist AI (And How to Get Team Buy-In)
25:40 What Happens If Your Roofing Company Ignores AI?

Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage.

In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is not just a technology problem but a leadership and strategy decision.

You’ll learn how to think about AI in your business, how to identify the best opportunities using a SWOT analysis, and how to reimagine your organization as humans and AI begin working together. The conversation also covers how leaders can involve their teams in the process and avoid the common mistakes companies make when adopting AI.

If you’re trying to understand where AI fits into your roofing company and how to start implementing it the right way, this episode will give you a clear starting point.

Listen to the episode on Spotify & Apple Podcasts (298) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Roz on:
https://www.airoofingrevolution.com/

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 Introduction: AI Is Already Inside Your Business
02:45 How AI Is Already Being Used by Employees
07:05 Practical Ways Roofing Companies Are Using AI
12:15 Time Savings and Productivity Gains with AI
21:05 Why AI Needs a Business Strategy First
26:45 Using SWOT Analysis to Identify AI Opportunities
36:20 Reimagining Your Org Chart with AI
45:10 AI + Humans: Finding the Right Balance
54:30 The Role of an AI Champion in Your Company

What does it take to build a roofing company that lasts more than a decade in today’s market?

In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front.

We talk about how roofing has changed. Claim denials are more common. Deductibles are higher. Appraisals are now part of the normal process. The contractors who are not adapting are getting left behind.

Nick shares how he sets clear expectations with homeowners, trains his team to handle denials with confidence, and why he still knocks doors alongside his reps every week. We also break down hiring slow, protecting culture, and building a strong team instead of just a big one.

The easy years are over. The companies that raise their standards and stay disciplined will win the next five.

Listen to the episode on Spotify & Apple Podcasts (297) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Nick on:
https://newviewroofing.com/
https://www.instagram.com/newviewroofing/
https://www.facebook.com/newviewroof/
https://www.youtube.com/@newviewroofing

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 How to Build a $24M Roofing Company the Slow and Smart Way
01:26 Why Growing Too Fast Can Destroy a Roofing Company
03:20 How Insurance Deductibles and Appraisals Changed Roofing Sales
05:41 How to Win Roof Claim Denials Using the Appraisal Process
07:52 How to Educate Homeowners on Their Insurance Policy Before You Sell
10:28 How to Set Expectations and Avoid Angry Roofing Customers
12:08 How to Train Sales Reps to Handle Tough Conversations
16:56 How to Build a High-Performance Roofing Sales Culture
18:33 Should Roofing Company Owners Still Knock Doors?
23:59 How to Hire the Right Roofing Sales Reps (And Avoid Bad Hires)
26:59 Why Friends and Family Are Your First Roofing Leads
31:22 How High Standards and Professionalism Win More Roof Sales
35:02 How to Stay Competitive in Roofing for the Next 5 Years
38:52 The Mindset Shift That Keeps You Winning in Roofing Long Term

Most roofing company owners don’t mean to be reactive. It just becomes the default.

You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around.

In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions faster, communicating with urgency, playing to your strengths, and expanding your leadership capacity so the same problems no longer overwhelm you.

The contractors operating at higher margins are not lucky. They think differently. They lead differently.

If you are ready to stop surviving and start leading with intention, this conversation will challenge you.

Listen to the episode on Spotify & Apple Podcasts (296) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts

You can find Greg on:
https://www.haynecoachinggroup.com
Instagram @haynecoachinggroup.com
Facebook: https://www.facebook.com/haynecoachinggroup
Linkedin: https://www.linkedin.com/in/ghayne
YouTube: ⁨@haynecoachinggroup⁩
Podcast: https://podcasts.apple.com/us/podcast/pants-around-ankles-prevention/id1672129894

PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA

IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review

00:00 — How to Take Control of Your Life and Business Growth
02:27 — Greg Hayne’s Commercial Roofing Career Journey
03:45 — What Is Proactive Growth in Business?
05:05 — How to Stop Being Reactive as a Business Owner
09:53 — When to Fire an Employee (And Why Waiting Costs You)
12:49 — How to Use Right Brain Thinking for Better Decisions
20:32 — How to Increase Your Capacity as a Business Leader
25:05 — Do Roofing Contractors Need a Business Coach?
28:56 — Why Communication Urgency Matters in Roofing
33:42 — How to Improve Customer Service in Roofing Companies
40:46 — Why Roofing Profit Margins Are Shrinking
47:24 — How Top Roofing Companies Reach 20%+ EBITDA