Episodios

  • Restaurant Marketing Mastery: Building Your Brand on a Budget

    Restaurant Marketing Mastery: Building Your Brand on a Budget
    Apr 18 2025
    In this insightful episode of Rock My Restaurant, host Paul Barron and Norton Creative CEO Robin Blanchette dive into effective marketing strategies for independent restaurants and small chains operating on limited budgets. They explore the importance of brand identity, customer journey mapping, compelling food photography, and strategic social media presence while sharing practical advice on website essentials, leveraging customer reviews, and choosing the right platforms to connect with target audiences. Blanchette emphasizes that successful restaurant marketing combines both artistry and science to drive profitability, not just create beautiful designs.

    ~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~
    #1 rated HR platform for payroll, benefits, and more
    With Gusto’s easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.

    RestaurantMarketing #FoodBusinessTips #SmallRestaurantSuccess
    Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/

    Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.

    Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory
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    37 m
  • CapitalSpring's Jim Balis on Restaurant Investment Strategies

    CapitalSpring's Jim Balis on Restaurant Investment Strategies
    Apr 4 2025
    In this insightful episode of "Rock My Restaurant," host Paul Barron interviews Jim Balis of CapitalSpring about the evolving restaurant investment landscape. Balis shares CapitalSpring's approach to investing in restaurants, revealing they look for concepts with 15%+ store-level margins and 20%+ ROI. He discusses valuation multiples in today's "moderate" market, when founders should consider taking capital, exit strategies for brands, and his optimism about "fast casual 3.0" concepts that deliver elevated dining experiences without full service.

    ~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~
    #1 rated HR platform for payroll, benefits, and more
    With Gusto’s easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.

    RestaurantInvestment #FastCasual3 #RestaurantGrowth


    Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/

    Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.

    Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory
    Más Menos
    35 m
  • From BBQ to Brand Building: How Shawn Walchef is Revolutionizing Restaurant Marketing

    From BBQ to Brand Building: How Shawn Walchef is Revolutionizing Restaurant Marketing
    Feb 14 2025
    In this eye-opening interview, restaurant marketing innovator Shawn P. Walchef reveals why traditional advertising is dead and how restaurants must adapt in 2025. The founder of Cali BBQ Media shares his groundbreaking "Be the Show, Not the Commercial" philosophy, explaining how any restaurant can build a powerful digital presence through authentic storytelling. From live streaming kitchen preparations to building genuine community connections, Walchef provides actionable insights on transforming your restaurant into a media powerhouse, regardless of your location or technical expertise.

    RestaurantMarketing #FoodContent #DigitalStorytelling
    Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. ➡ Visit www.savor.fm

    Follow on X: Savor_fm
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    45 m
  • Restaurant Leadership in 2025: What Every Operator Needs to Know 🚀

    Restaurant Leadership in 2025: What Every Operator Needs to Know 🚀
    Jan 10 2025
    In this eye-opening interview, restaurant industry expert Fred LeFranc reveals how leadership is dramatically evolving in 2025. From the rise of AI and automation changing management tasks, to the emergence of fractional C-suite roles, and the shift away from traditional hierarchical leadership models, LeFranc breaks down what successful restaurant leaders need to focus on now. He explains why human skills like emotional intelligence and self-awareness are becoming more crucial than ever, while sharing insights on how younger generations are reshaping workplace culture. Whether you're a current leader or aspiring to be one, this conversation offers essential perspectives on balancing technology with human elements in modern restaurant leadership.

    RestaurantLeadership #FutureOfHospitality #RestaurantIndustry
    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in food service! - https://savorfm.substack.com/

    📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index

    Follow on X: Savor_fm
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    49 m
  • Best Tech For Business in 2025

    Best Tech For Business in 2025
    Jan 3 2025
    In this insightful episode of Rock My Restaurant, industry veteran Vaughan Dugan shares his predictions for the restaurant industry in 2025. From the evolution of customer loyalty programs to the surprising surge in gift card sales, Dugan explores how operators can adapt to changing consumer behaviors. The discussion covers essential advice for restaurant startups, the importance of building genuine community connections, and emerging opportunities in real-time social commerce for hospitality businesses.

    RestaurantIndustry #FoodService #HospitalityBusiness
    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in food service! - https://savorfm.substack.com/

    📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index

    Follow on X: Savor_fm
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    42 m
  • Behind the Counter: Technology's Role in Restaurant Worker Success

    Behind the Counter: Technology's Role in Restaurant Worker Success
    Dec 13 2024
    The restaurant industry is on the brink of a technological transformation that goes beyond mere efficiency, focusing on using innovative technologies like AI and augmented reality to create more meaningful, engaging, and career-driven workplace experiences. By implementing smart tools that provide real-time coaching, personalized career insights, and recognition systems, restaurants can address high turnover rates and empower employees to see their jobs as genuine career opportunities rather than temporary positions.

    #RestaurantInnovation #EmployeeTech #FutureOfWork

    RestaurantInnovation #EmployeeTech #FutureOfWork
    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in food service! - https://savorfm.substack.com/

    📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index

    Follow on X: Savor_fm
    Más Menos
    49 m
  • Building a Brand That Lasts: Lessons from Industry Leaders and Emerging Stars

    Building a Brand That Lasts: Lessons from Industry Leaders and Emerging Stars
    Nov 22 2024
    A deep dive into the evolving restaurant industry landscape, exploring how innovative brands like Crave Worthy are adapting to Gen Z preferences through international cuisine, digital marketing strategies, cross-brand loyalty, and authentic brand storytelling.

    Guest: Gregg Majewski of Crave Worthy Brands

    #RestaurantInnovation #FoodTrends #GenZMarketing

    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in food service! - https://savorfm.substack.com/

    📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index

    Follow on X: Savor_fm
    Más Menos
    34 m
  • Gen Z's Unique Dining Habits: Insights for Restaurants

    Gen Z's Unique Dining Habits: Insights for Restaurants
    Nov 15 2024
    As Gen Z reshapes the restaurant industry, understanding their distinct dining preferences for interactive, tech-integrated experiences is crucial. Restaurants should offer customizable meals, shareable snacks, and strategic social media presence to attract this influential demographic.

    Guest: Troy Hooper | CEO of Hot Palette America

    🫶 Subscribe NOW - Unlock a world of knowledge, innovation, and growth from the largest podcast network in food service! - https://savorfm.substack.com/

    📈 Learn More ~ Restaurant Power Index featuring the top 50 brands' performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry. https://www.savor.fm/restaurant-power-index

    Follow on X: Savor_fm
    Más Menos
    36 m
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