Rob Law of Trunki: A masterclass in resilience

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Best known as the founder of Trunki, the iconic ride-on suitcase for kids, Rob Law turned one of the most famous rejections on BBC's Dragons' Den into a global success, selling over 5 million units across 100+ countries. He scaled up the business over 17 years (winning 120+ awards along the way) and exited in 2023.

In this interview, Steph and Rob discuss:

- Overcoming setbacks - from ridicule on national TV and a luggage ban - to deeper, personal issues like cystic fibrosis and losing his twin sister aged just 16

- GTM strategy, positioning, and growth levers

- The failed attempt to create a “tween” version of Trunki that intentional businessmen ended up wanting!

- How Rob exercises his resilience muscle

- The path to selling Trunki and what life looked like post-exit

- Answering the questions he’s NEVER been asked in an interview before

- New ventures and advice to his younger self

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