Rob Davidson - Reinventing Conferences for a Multi-Generational Audience
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Rob Davidson - Reinventing Conferences for a Multi-Generational Audience
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Managing director of MICE Knowledge, Rob Davidson talks to Alastair about how the business events industry is evolving to serve Boomers, Gen X, Millennials, and Gen Z. He explain s why conferences can’t be one-size-fits-all, how younger attendees demand interactive participation, and what event planners must do to create experiences that cater to every age group. In this episode, Rob explains why face-to-face events still matter in a digital world and why multigenerational networking can thrive with the right approach.
Key Takeaways
- Business events must adapt to shorter presentations and interactive formats
- Each generation attends events for different reasons. It may be for networking, learning, or connection
- Hybrid and online options have changed attendee expectations in a post-pandemic environment
- Mutual respect and inclusivity are key to attracting and retaining younger participants
Rob Davidson
www.miceknowledge.com
www.linkedin.com/in/robdavidson1/
www.routledge.com/Business-Events/Davidson/p/book/9781138735767
Generationally Speaking:
Generationally Speaking Website
Generationally Speaking on LinkedIn
Alastair Greener
Alastair on LinkedIn