Risk, Responsibility, and Values: Laurence Jones on Conscious Business

In this episode, we sit down with Laurence Jones, co-founder and president of RiskVersity, for a powerful conversation on leadership, risk, and values-based decision-making.

Risk is often viewed as something to avoid or react to—but Laurence challenges that mindset. Drawing from his background in accounting, finance, and enterprise risk, he explains why proactive risk management is a leadership responsibility and how intentional planning can protect not only organizations, but the people and communities they serve. Through RiskVersity’s work with municipalities, school districts, nonprofits, and businesses, Laurence shares insight into the most commonly overlooked risks and the long-term consequences of addressing them too late.

The conversation goes beyond risk strategy to explore what it means to lead a minority-owned professional services firm in an industry where access and visibility are not always equal. Laurence discusses the importance of integrity, trust, and service, and why capability must be matched with opportunity.

A key theme of the episode is conscious consumerism—reframed beyond retail to include who organizations choose to hire, insure, and partner with. We also explore how platforms like Culture Currency Connection help surface values-aligned and diverse-owned businesses, making intentional choices easier and more impactful.

This episode is a thoughtful look at how leadership, risk, and values intersect—and why who you choose matters.