Rishad Tobaccowala is one to the visionaries in the world of marketing and advertising – he founded some of the early digital marketing agencies and has covered several C-level roles for Publicis. Today, he comes back to discuss his latest book, Rethinking Work.

In our conversation, we dive into the five seismic shifts reshaping the workplace, how technology—including AI—is redefining the nature of jobs, and why the traditional concept of employment may soon be obsolete. Rishad shares his unique insights on leadership in this evolving landscape, the importance of adaptability, and how companies can thrive by fostering an ecosystem of talent rather than just managing employees.

We also explore what individuals—whether they are seasoned executives or just starting out —can do to stay relevant and successful in a world where the future of work is being rewritten in real-time.

To hear about Rishad's career and his other book, check out his previous appearance on the show.

Contact Dino at: dino@al4ep.com

Websites:

al4ep.com

rishad.substack.com

Additional Guest Links:

Website: rethinking-work.io

LinkedIn: linkedin.com/in/rishadtobaccowala

Authentic Leadership For Everyday People / Dino Cattaneo

Dino on LinkedIn: linkedin.com/in/dinocattaneo

Podcast Instagram – @al4edp

Podcast Twitter – @al4edp

Podcast Facebook: facebook.com/al4edp

Music

Susan Cattaneo: susancattaneo.bandcamp.com