Ridiculously Simple Car Selling

It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell more cars for more money without spending one single extra minute at the dealership. Share 0 Share 0 Tweet 0 steve stauningSummarySimplifying car sales with author Steve Stalling. 0:02Steve Stalling shares his new book "Ridiculously Simple Car Selling" with Terry Lancaster.Selling cars, delayed gratification, and personal growth. 1:09Speaker 2 emphasizes the importance of making the most of the time spent at the dealership, rather than just putting in hours.The difference between delayed gratification and instant gratification is highlighted, with the former leading to long-term success and happiness.Speaker 2 emphasizes the importance of control in the sales process, stating that they don't want to waste their time with tire kickers.Speaker 2 shares their strategy for avoiding tire kickers by providing all necessary information upfront and maintaining control throughout the sale.Simplifying car sales techniques and overcoming objections. 5:56Speaker 2 discusses the importance of believing that every prospect is a qualified buyer, leading to different sales outcomes based on the salesperson's mindset.Speaker 2 and Terry Lancaster discuss the concept of "assumptive selling" and how it can impact sales performance, with Speaker 2 emphasizing the importance of maintaining control and having the right mindset.Terry Lancaster is frustrated with Steve's lack of sending him a book he wanted, and Steve explains that the book is too long and has specific sections for managers and BDCs.Steve offers to send Terry a condensed version of the book, and Terry expresses gratitude for the offer.Sales techniques and relationship-building. 10:25Terry Lancaster mentions that closing a sale is not always necessary, as the process can vary greatly between stores and situations.Speaker 2 provides examples of how salespeople can avoid getting stuck in negotiations and closing techniques, and instead focus on following the road to the sale.Speaker 2 shares a story about a bartender who sold cars for 6 months before the pandemic, despite having no experience in the industry.The bartender's background in music and trustworthiness with customers made him a relatable and reliable source for selling cars.Car sales strategies and networking. 14:55Speaker 2 emphasizes the importance of leveraging personal relationships for car sales, citing that friends and family can provide valuable repeat business and referrals.Speaker 2 highlights the importance of being the single point of contact for buyers to build trust and generate repeat business.Speaker 2 wants to provide value to their relatives by helping them with their car problems, which could lead to future sales.Speaker 2 believes that focusing on Facebook for local reach and YouTube for brand building can have a greater impact on sales than random calls from people in other areas.Social media and sales strategies. 20:13Terry Lancaster emphasizes the importance of building connections on platforms like Facebook and LinkedIn, rather than just relying on virality or one-way communication.Speaker 2 highlights the value of having a strong LinkedIn presence for career growth and networking, and provides the action step of focusing on building connections rather than just selling.Speaker 2 discusses the importance of creating a positive customer experience in the automotive industry, highlighting the need for dealerships to focus on providing a seamless and efficient experience for customers.Speaker 2 also recommends the book "Ridiculously Simple Customer Experience" for car dealerships, which provides practical tips and strategies for improving the customer experience.Selling cars and books with a pragmatic approach. 25:25Terry Lancaster and a guest discuss books and Amazon reviews, with the guest expressing gratitude for Terry's help and support.Terry Lancaster and Speaker 2 discuss the importance of simplicity in communication. Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer ...