Richard Masters: Goals in the short and long term and Shaping the Premier Leagues Future

In this episode of On Stage, Richard Masters, Chief Executive of the Premier League, joins Karthi Gnagnasegaram, Presenter and Host, for an in-depth conversation on the evolving strategy behind the world’s most-watched sports league.

Recorded on October 2, 2025, at Leaders Week London, this discussion explores how Masters and his team are steering the league through a period of transformation—balancing commercial success with the long-term integrity of the game.

Key discussion points include:

• Global Growth: How the Premier League continues to strengthen its international influence and deepen fan engagement around the world.
• Financial Sustainability & Competitive Balance: Insights into new regulatory approaches, investment models, and how the league maintains parity while attracting global talent.
• Media Rights & Innovation: How evolving technology and viewing habits are reshaping the league’s broadcast and digital strategy.
• Governance & Independence: Masters’ view on maintaining stability and credibility amid increasing scrutiny and proposed regulatory changes.
• The Future of Football: His reflections on the league’s broader responsibility to the sport, from grassroots development to global representation.

This conversation offers a rare look behind the business of football—from one of the game’s most influential executives—providing valuable lessons for anyone navigating growth, regulation, and innovation in global sport.

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